Digital Marketing

MBA Students
Client Place
Instructor Led
Lecturers/Students

Overview

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

According to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Duration: 4 Hours

Benefits of Digital Marketing
Why Our training ?

Prefer Thought Analysis always

Training content and methodology is designed by Corporate Senior Management people. Also trainer from Corporate will share their real time scenarios.

Tailored model

We conduct training at customer premises based on the management need.

Course Deliverable

  • We provide course completion certificate to each participant
  • Industry/Corporate visit to each participant